A recent statewide survey conducted by the Association of Medical and Pediatric Oncologists of Kerala (AMPOK) has revealed a concerning disconnect between cancer awareness and preventive action among Kerala’s population. While general awareness about risk factors like smoking and alcohol remains high, the actual uptake of preventive screenings is alarmingly low.
Key Findings:
- Over 90% of respondents correctly identified smoking and alcohol consumption as major cancer risks.
- Yet, 80% admitted they had never undergone any form of cancer screening.
- 84% of participants expressed personal concern about developing cancer.
- Only 17% believed cancer is invariably fatal, indicating a positive shift in perception.
- 66% said cancer carries no stigma in their communities.
Dr Aju Mathew, organising chairman of AMPOK, said the survey sheds light on both progress and persistent gaps:
“While high general awareness is encouraging, the knowledge deficit in specific preventive tools like vaccination and genetic testing, along with low screening rates, is alarming. The influence of celebrity culture on youth substance abuse also needs urgent public health intervention.”
Encouraging Signs, Persistent Myths
Despite improvements in societal attitudes toward cancer, misinformation persists:
- 18% wrongly believed that mobile phone usage causes cancer.
- 25% incorrectly linked safe pesticide usage with cancer risk.
Dr Boban Thomas, organising secretary of AMPOK, emphasized the importance of early detection:
“Many cancers today are treatable like chronic illnesses. In some types, early detection offers cure rates up to 99%. We need to shift the public mindset from fear to proactive care.”
Survey Methodology and Demographics
- Conducted between October and December 2024
- Total participants: 2,443 (2,361 from Kerala)
- 63% of respondents were female; 37% male
- 60% were aged 31 to 65
- Data was collected through both online and door-to-door surveys
Call to Action
AMPOK stresses that this data must serve as a wake-up call for both health authorities and the public. To combat Kerala’s rising cancer burden, the emphasis must shift from awareness alone to actionable preventive care, including:
- Regular screenings
- HPV and hepatitis vaccinations
- Genetic counseling when applicable
- Public health campaigns to debunk myths and promote timely check-ups
As Kerala grapples with the dual burden of lifestyle changes and an ageing population, early detection and responsible public messaging will be key pillars in the fight against cancer.
