Electric vehicle giant Tesla Inc. is officially entering the Indian market next week, with the grand opening of its first showroom in Mumbai on July 15, marking a major milestone in the country’s clean mobility transition.
The launch event will take place at the Bandra Kurla Complex (BKC), Mumbai’s premier commercial hub. Tesla has branded the occasion as the opening of the Tesla Experience Centre, a flagship step in its India entry strategy.
Imports from China & U.S. Ahead of Launch
According to a Reuters report, Tesla has imported electric vehicles and related merchandise worth nearly $1 million in anticipation of the launch. The imports include:
- Six units of the Model Y (five standard, one long-range version)
- Tesla Superchargers
- Merchandise and accessories
The standard Model Y units were declared at $32,500 each, while the long-range model was shipped at $46,000, as per customs data. These were brought in despite India’s high import duties, which can reach up to 70% on foreign EVs.
Hiring Spree and Market Strategy
Tesla has also begun hiring for multiple roles in India, signaling that the company is laying the groundwork for deeper operations in the country. This includes sales, service, and technical support positions.
The move comes as Tesla faces slowing demand and production surpluses in established markets like the U.S. and China. India, with its large population and rapidly growing EV ecosystem, presents a significant opportunity.
Manufacturing Still in Question
While Tesla’s initial entry is import-based, the Indian government has been actively encouraging local manufacturing. A new EV policy has been drafted to incentivize global manufacturers, including Tesla, to set up production units in India.
Last year, Elon Musk was expected to visit India and announce a $2–3 billion investment in the country’s operations, but the visit was later cancelled. However, the latest developments suggest Tesla remains keen on establishing a long-term footprint in India.
With the BKC showroom ready for launch and consumer anticipation building, Tesla’s India debut could reshape the premium EV market and set the stage for deeper engagement in South Asia’s largest economy.
