Apart from films, celebrity endorsements are a major source of income for actors, with brands carefully selecting ambassadors who resonate with their target audience. Back in 2023, Bollywood heartthrob Kartik Aaryan was roped in as the brand ambassador for Manforce Condoms, replacing Sunny Leone. Now, Mankind Pharma’s Managing Director and co-founder, Rajeev Juneja, has revealed why the brand chose Kartik and who else he believes would be a great fit.
Why Kartik Aaryan?
During his appearance on Raj Shamani’s podcast, Juneja explained that the decision to bring in Kartik Aaryan was strategic, as they wanted to shift focus more towards male consumers. Through this partnership, Kartik and Manforce aimed to educate the youth on the importance of consent in sexual relationships.
Who Else Would Be “Apt” for Manforce?
When asked to name another ideal brand ambassador for Manforce, Juneja chose Janhvi Kapoor as the best female choice, saying, “She is apt! She’s the best choice.” For a male ambassador, he named Ranbir Kapoor, while also praising Lakshya (of Kill fame) as a promising young face for the brand.
Anushka Sharma & Deepika Padukone for Prega News?
Mankind Pharma also owns Prega News, a popular pregnancy test kit. Currently endorsed by Anushka Sharma, Juneja called her the perfect fit, praising her as “disciplined and professional.” He also mentioned that Deepika Padukone—who welcomed her daughter Dua Padukone Singh last year—would be a great choice, but admitted that signing her might not be financially feasible: “Maybe her asking is too much for us.”
With Bollywood stars becoming key faces of healthcare and wellness brands, it’s clear that endorsements are about more than just money—they’re about credibility, relatability, and impact.
