Ranbir Kapoor Launches Lifestyle Brand ARKS on Valentine’s Day

A New Chapter in Fashion and Entrepreneurship

Bollywood heartthrob Ranbir Kapoor has officially stepped into the world of business with the launch of ARKS, his much-anticipated lifestyle brand. Choosing Valentine’s Day for this milestone, Kapoor inaugurated the flagship store at Waterfield Road in Mumbai’s Bandra West, where he was warmly greeted by fans. Dressed in a classic white T-shirt, beige trousers, and white sneakers, the actor celebrated the launch by interacting with fans, signing autographs, and posing for pictures.

ARKS: A Blend of Style and Sophistication

ARKS presents an extensive collection of wardrobe essentials catering to both men and women.

Men’s Collection

The men’s lineup includes:

  • Tops: Cotton jersey T-shirts, embossed French terry sweatshirts, knitted hoodies, double pique polo shirts, and linen shirts.
  • Outerwear: Optic wash sweatshirts, cotton twill and denim jackets, denim biker jackets, and limited-edition reversible leather bomber jackets.
  • Bottoms: Regular and straight-fit denim, cargo pants, chino shorts, and embossed French terry joggers.

Women’s Collection

For women, ARKS offers a contemporary and chic range, including:

  • Tops: Crop tops, cotton jersey T-shirts, flat knit polo shirts, kaftan tops, and modal jersey halter-neck tops.
  • Outerwear: Cotton twill shackets, French terry hoodies, and twill biker jackets.
  • Bottoms: Denim jeans, denim shorts, cargo pants, French terry joggers, and linen drawstring pants.

Sneakers & Accessories: Elevating Everyday Wear

Expanding beyond apparel, ARKS introduces a sophisticated sneaker collection. Crafted from premium milled leather, the low-top and mid-top silhouettes come in classic black and white, featuring Ortholite insoles and padded French fit for superior comfort. The accessories lineup includes bamboo yarn socks and sleek baseball caps, adding a refined touch to casual styling.

Ranbir Kapoor’s Vision for ARKS

Drawing inspiration from Kapoor’s love for travel, cinema, sports, and meaningful living, ARKS is designed for individuals who appreciate understated luxury and effortless confidence. The brand emphasizes timeless designs, blending minimalist aesthetics with superior craftsmanship.

Speaking about his vision, Ranbir Kapoor shared,
“At ARKS, we believe in creating products that aren’t loud but still make a statement. It’s about finding confidence in the simplicity of design and feeling good in what you wear, what you use, and how you live. I wanted ARKS to reflect my personality—versatile, subtle, and impactful. The brand is more than just fashion; it’s an expression of authenticity, elegance, and quiet confidence.”

Availability & Pricing

ARKS’ debut collection is priced from ₹1,499 for essentials, going up to ₹34,999 for premium pieces. The brand is now available at its flagship store in Bandra and online, offering fashion enthusiasts a chance to experience Ranbir Kapoor’s signature style.

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