Aamir Khan, often called “Mr. Perfectionist” for his powerful and meaningful films, is back with a new movie that’s already making waves — both for its story and how it’s being released. Known for classics like Lagaan, 3 Idiots, PK, Dangal, and Taare Zameen Par, Aamir’s films are known to leave a lasting impact. Now, with Sitaare Zameen Par, he returns with another emotional story that focuses on mental health. The film, co-starring Genelia Deshmukh, is set to hit theatres on June 20, 2025.
But the film isn’t just making headlines for its content — it’s also breaking norms in distribution.
Aamir Says NO to OTT — Shocks Industry
In a surprising move, Aamir Khan rejected a ₹100 crore offer from a major OTT platform. At a time when most stars rush to sell their films to streaming services like Netflix or Amazon Prime, Aamir took a stand. His reason? He believes in preserving the big-screen experience.
“I don’t want people to stop watching films in theatres,” Aamir reportedly said, underlining his commitment to the cinema-going culture.
YouTube Pay-Per-View: A Bold New Move
Instead of OTT, Aamir is going direct-to-audience via YouTube Pay-Per-View (PPV). After an 8-week theatrical run, Sitaare Zameen Par will be available online through a simple pay-once, watch-once model — no subscriptions, no platforms, no apps.
This strategy gives Aamir complete control over the film’s digital release — from pricing to availability — and could offer a more transparent and accessible way for audiences to watch big films at home.
A Game-Changer for Indian Cinema
This marks the first time a major Bollywood film is using the YouTube PPV model. Aamir isn’t just making a bold choice for himself — he’s opening the door for smaller filmmakers and indie creators to explore new distribution paths beyond OTT giants.
In an industry where trends quickly become norms, Aamir Khan once again proves why he’s different. With Sitaare Zameen Par, he’s not just telling a moving story — he’s rewriting the rulebook for Indian cinema.
