Bollywood superstar Katrina Kaif has been named the Global Brand Ambassador for the Maldives, the Maldives Marketing and Public Relations Corporation (MMPRC) announced on Tuesday through social media.
The MMPRC, also known as Visit Maldives, expressed enthusiasm over the collaboration, stating that Kaif’s global appeal and influence make her an ideal representative for promoting the island nation’s stunning natural beauty, vibrant marine life, and world-class luxury travel experiences.
Promoting the Maldives Worldwide
Kaif’s appointment is part of a broader strategy to attract international travellers and elevate the Maldives’ profile as a top-tier travel destination. It also aligns with Visit Maldives’ ongoing Summer Sale campaign, which features exclusive discounts and curated packages across the archipelago’s luxury resorts and boutique guesthouses.
Strategic Timing Amid Renewed Diplomacy
The announcement comes at a crucial diplomatic juncture. After a period of strained relations earlier in 2024, ties between India and the Maldives are now improving. Indian Prime Minister Narendra Modi is also scheduled to visit the Maldives soon — a move that signals growing cooperation and deeper tourism and cultural connections between the two nations.
Katrina Kaif, with her wide fanbase and positive public image, is expected to play a key role in boosting tourism and fostering people-to-people ties, especially from the Indian subcontinent and other key global markets.
