Anushka Shetty is making a powerful comeback with her upcoming women-centric action drama Ghaati, and the film is already making waves even before its theatrical release.
🔥 Record-Breaking Deal for Non-Theatrical Rights
According to Deccan Chronicle, the film has fetched a staggering ₹36 crore from the sale of its digital and audio rights:
- Amazon Prime Video has bagged the digital streaming rights.
- Aditya Music has acquired the audio rights.
This marks one of the highest pre-release non-theatrical deals for a female-led film in Tollywood, signaling strong market confidence in Anushka Shetty’s brand appeal.
🎬 About the Film
- Title: Ghaati
- Director: Krish Jagarlamudi
- Genre: Action Drama
- Lead Role: Anushka Shetty as a weed trader with a complex character—both victim and criminal.
- Supporting Role: Tamil actor Vikram Prabhu
- Music: Vidya Sagar
- Production: UV Creations & First Frame Entertainments
- Budget: ₹45 crore
- Release Date: July 11, 2025
💰 Cost Recovery Strategy
- The theatrical rights in Andhra Pradesh and Telangana are in the final stages of being sold for ₹12 crore.
- With ₹36 crore already earned from digital and audio rights, this brings the total pre-release recovery to ₹48 crore, comfortably surpassing the film’s budget.
This suggests that Ghaati will enter the box office in profit even before opening day, a rare feat for a women-centric film.
📈 Why This Matters
Female-led films in South Indian cinema have historically faced challenges in matching the commercial pull of male-dominated blockbusters. Ghaati, however, is poised to break that stereotype with:
- Strong narrative backed by a versatile lead.
- Strategic partnerships with top OTT and music platforms.
- Smart budgeting and timely pre-release deals.
📝 In Summary
Anushka Shetty’s Ghaati is shaping up to be a game-changer for female-centric cinema in Tollywood. With a gripping storyline, powerful direction by Krish Jagarlamudi, and financials already secured, all eyes are now on July 11, when the film hits theatres.
