Meta has partnered with sportswear giant Oakley to introduce a groundbreaking product in the smart wearables space — Oakley Meta HSTN, a pair of AI-enabled smart glasses tailored specifically for athletes and fitness enthusiasts. This new release marks a significant shift from lifestyle-focused smart eyewear to performance-driven, high-tech gear designed for demanding physical environments.
Key Features of Oakley Meta HSTN:
- 3K Ultra-HD Camera for high-quality content capture during activity
- Open-ear speakers for situational awareness and immersive audio
- Meta AI Assistant for hands-free, real-time guidance and coaching
- IPX4 Water Resistance, suitable for sweat and light rain
- 8 Hours of Active Use, 19 Hours Standby, with fast-charging (50% in 20 minutes)
- Pocket-sized Charging Case adds up to 48 hours of additional battery life
“With Meta AI, your personal AI assistant… athletes can get more out of their Oakley Meta HSTNs right out of the box,” Meta said in its official release.
Purpose-Built for Performance
Unlike Meta’s earlier ventures with Ray-Ban, which targeted everyday wear, the Meta-Oakley collaboration is squarely aimed at those in high-intensity sports and fitness. The device allows users to stay connected, receive performance cues, and access information in real time — all without pausing their workout.
Stylish Yet Functional
Staying true to Oakley’s bold design language, the Meta HSTN maintains a sporty aesthetic while integrating advanced technology. Global sports icons like Kylian Mbappé and Patrick Mahomes have been roped in to promote the glasses, aiming to bridge the gap between high-performance athletics and cutting-edge tech.
Availability & Pricing
- Pre-orders begin July 11
- Limited-edition gold-accent version: $499
- Standard models: Launching later this summer from $399
- Initial rollout in North America, Europe, and Australia
- India and UAE launches expected by year-end
With this launch, Meta is making a strong push into the AI wearables and fitness tech segment, signaling its intent to embed smart functionality deeper into sportswear ecosystems.
