In a major push towards democratizing AI access, telecom giant Bharti Airtel has partnered with US-based artificial intelligence startup Perplexity to offer its premium Perplexity Pro subscription free of cost for up to a year to all Airtel users across India. The annual subscription, normally priced around ₹17,000, is now being provided complimentary to Airtel’s extensive consumer base, which includes over 360 million users across mobile, Wi-Fi, and DTH services.
What Is Perplexity?
Perplexity is a cutting-edge AI-powered assistant, similar to OpenAI’s ChatGPT and Google’s Gemini, designed to help users with search, planning, content creation, and research. It provides instant answers, intelligent reasoning, and a seamless interface for both everyday and professional use.
Key Benefits of the Offer
While Perplexity offers a free plan with limited functionality, the Pro version provides a far more robust experience tailored for professionals and power users. Here’s a quick comparison:
Perplexity Free Plan:
- Unlimited basic searches
- 3 Pro searches & 3 research uses per day
- Limited file uploads (3/day)
- Basic model selection by Perplexity
- No image generation or premium support
Perplexity Pro (Included in Airtel Offer):
- Unlimited Pro searches
- Access to advanced AI models
- AI-powered image generation
- Unlimited file uploads and in-depth analysis
- $5 monthly Sonar API credits
- Priority support via Discord & Intercom
- Up to 100 file uploads per Space
How Airtel Users Can Claim the Offer
To activate the free Perplexity Pro subscription, Airtel users simply need to:
- Open the Airtel Thanks app
- Scroll to the “Subscriptions” section
- Tap on the “Claim Now” button next to Perplexity Pro
- Click “Proceed”, enter your email ID
- Enter the OTP sent to your email
- Start using Perplexity Pro on the web or via the official app
This partnership marks a significant step in making premium AI tools accessible to a broader audience in India. By integrating Perplexity into its ecosystem, Airtel is not only enhancing digital productivity but also taking a forward leap in AI adoption at scale.
