Yash Raj Films’ latest blockbuster Saiyaara has made history by becoming the first theatrical release from the prestigious studio to secure a post–box office streaming deal with Netflix. The Netflix logo appears during Saiyaara’s end–credit song, signaling a new partnership between the Bollywood powerhouse and the global streaming giant.
Until now, YRF’s theatrical slate—including mega–hits spanning decades—has exclusively premiered on Amazon Prime Video after their cinema runs concluded. Saiyaara’s Netflix debut ushers in a fresh era, aligning with YRF Entertainment’s broader digital ambitions.
YRF Entertainment—established as YRF’s digital arm—has previously collaborated with Netflix on several non–theatrical projects. Their Valentine’s Day docu–series The Romantics (2023) celebrated Yash Chopra’s legacy, followed by The Railway Men, a mini–series honoring Bhopal station workers. In 2024, the courtroom drama Maharaj and the sports slice–of–life film Vijay 69 also joined Netflix’s library. Most recently, the mystery series Mandala Murders, starring Vaani Kapoor, premiered on the platform.
At a Netflix launch event earlier this year, YRF announced the upcoming series Akka, featuring Keerthy Suresh, Radhika Apte, and Tanvi Azmi. These collaborations underscore YRF’s commitment to expanding its footprint in the digital space.
Meanwhile, Saiyaara, starring Ahaan Pandey and Aneet Padda, continues its unstoppable run in cinemas, on track to surpass ₹300 crore by the end of its third weekend. Given its box office dominance, Netflix’s premiere date for the film remains under wraps—but, as with all major Hindi releases, viewers can expect a significant theatrical window before it lands on the streaming service.
