Munich / Dubai, August 7, 2025 — In a major boost for European football sponsorship, FC Bayern Munich and Emirates Airline have signed a long-term strategic partnership that will run until the end of the 2031/32 season. The deal marks Emirates’ return to the Bundesliga, further strengthening its deep ties to European football.
Key Aspects of the Partnership:
- Perimeter advertising at Allianz Arena on all Bundesliga matchdays.
- Joint digital and social media activations across both brands.
- Emirates will support FC Bayern’s global expansion and international fan engagement strategies.
Official Statements:
Michael Diederich, Deputy Chairman, FC Bayern Munich:
“FC Bayern is very pleased to have gained a strong and shining partner in Emirates, which has been a committed supporter of club football in Europe for decades. Emirates provides financial planning security — essential for our sporting goals — and its global network supports our ambitions for international growth.”
Sir Tim Clark, President, Emirates Airline:
“We are immensely proud to partner with FC Bayern – Germany’s most iconic football club and a true global sporting giant. This is more than a commercial agreement — it’s a connection to a passionate global fanbase and a celebration of excellence, a value shared by both Emirates and FC Bayern.”
Emirates’ Global Football Footprint:
Emirates has been a consistent name in European football since 2001, partnering with top-tier clubs including:
- Chelsea FC
- AC Milan (since 2007)
- Real Madrid (since 2011)
- Benfica Lisbon (since 2014)
- Arsenal FC – a 19-year association and stadium naming rights holder
Relevance for Germany:
- With 63 weekly flights from Frankfurt, Munich, Düsseldorf, and Hamburg, Germany remains one of Emirates’ most vital European markets.
- The airline’s global network spans 153 destinations in 81 countries, making it a key partner for FC Bayern’s global visibility and outreach.
Emirates in Sports & Culture:
Beyond football, Emirates is a major player in:
- Tennis (sponsor of all four Grand Slams)
- Golf, rugby, cricket, sailing
- Cultural platforms including music, film, and literature
This partnership not only aligns two globally recognized brands but also reinforces the shared values of excellence, longevity, and global community-building. For FC Bayern, the alliance with Emirates adds strategic financial and branding muscle. For Emirates, it reconnects the airline with millions of Bundesliga fans while deepening its legacy in global sports marketing.
