Yash Raj Films’ ‘Saiyaara’ Registers Over Rs 4 Crore in Advance Bookings Ahead of July 18 Release
Yash Raj Films’ upcoming romantic drama Saiyaara, directed by Mohit Suri, has already garnered strong pre-release buzz with advance bookings crossing Rs 4.37 crore gross (Rs 6.76 crore including block seats) for over 5,000 shows, according to trade reports and data from industry tracker Sacnilk. The film is set to release on July 18. Marking the acting debut of Ananya Panday’s cousin Ahaan Panday, Saiyaara also stars Aneet Padda, who earned acclaim for her performance in Prime Video’s Big Girls Don’t Cry. Ahaan plays Krissh Kapoor, a gifted but temperamental musician, while Aneet essays Vaani, a songwriter. Their professional collaboration soon evolves into a complicated love story. Among Indian states, Delhi leads with Rs 1.22 crore gross, followed by Maharashtra (Rs 1.13 crore), Uttar Pradesh (Rs 86.28 lakh), West Bengal (Rs 49.62 lakh), and Karnataka (Rs 40.6 lakh). The advance booking figure is reportedly the highest ever for a Bollywood debutant-led film, as noted by American entertainment magazine Variety. Breaking from conventional marketing strategies, YRF has deliberately kept its lead actors away from press events and interviews, instead creating intrigue through the film’s music and visuals. Director Mohit Suri told Variety, “We set out to make a very pure film and I’m happy that it is connecting with the audience… We haven’t tried to oversell the film. Our campaign has been all heart and we are very happy with the response so far.” The film’s soundtrack has been a major driver of early excitement. The album features soulful and romantic tracks by celebrated artists like Faheem-Arslan, Jubin Nautiyal, Vishal Mishra, Sachet-Parampara, Arijit Singh, Mithoon, Shreya Ghoshal, and Shilpa Rao. Popular songs include the title track Saiyaara, the heartbreak anthem Barbaad, and the romantic duet Dhun. Saiyaara marks the first collaboration between Yash Raj Films and Mohit Suri, known for hits like Aashiqui 2 and Ek Villain.
