Amazon Prime Video’s Mirzapur S3 Leads 2024 OTT Viewership in India
In a landmark achievement, Mirzapur S3 on Amazon Prime Video has emerged as the most-watched OTT original in India for 2024, surpassing a staggering 30.8 million viewers. It also recorded the highest marketing buzz of the year, with a peak of 60%, ranking third all-time, following Mirzapur S2 and The Family Man S2, according to a recent report by Ormax Media. Other Top Hindi OTT Originals Hindi OTT Films Netflix also dominated the Hindi direct-to-OTT films category, claiming 11 out of the top 15 spots. The most-watched films included: Regional Content International OTT Success Marketing Buzz vs. Audience Likeability While Mirzapur S3 and Squid Game S2 led the buzz metrics, audience likeability was dominated by Panchayat S3, which topped the likeability charts for Hindi series of 2024. Among Hindi direct-to-OTT films, Netflix’s Maharaj received the highest likeability score. Regional Breakouts This report highlights the ongoing trend of strong storytelling being more influential than heavy marketing, particularly with regional content and lesser-known titles gaining traction through word-of-mouth and quality narrative.
